All purpose coolers have one job: keep the items inside at a different temperature than the air outside. It’s not rocket science, but it requires some logical engineering to ensure the best beer cooler does its job for an extended amount of time. When you’re playing hard in the sun all day, you want to know that the drinks will still be cold. You shouldn’t have to use “gentle hands” when loading or unloading an overnight camping cooler, you shouldn’t have to add ice every couple of hours, and you sure as heck shouldn’t have to buy a family drink cooler made anywhere other than in the United States.
If you’re looking for a small cooler that does a big job, your search ends at the Bison 25 quart ice chest.