Do Promotional Items Even Work?

Well, do they? It’s a fair question. Maybe you’ve seen something branded, a pen or a notebook, and wondered, “Does that actually do anything?”

We’re here to answer that question for you — yes. It’s why so many companies invest in it.

According to a study by Promotional Products Association International, nine in 10 consumers can remember branding on promotional products they have received, which is 67% higher than in broadcast advertising and 78% higher than in online advertising.

Simply put, promotional products have a better chance of getting your brand in someone’s mind than radio ads, television ads, or online ads.

Another benefit? They hang around longer. According to a 2016 study by the Advertising Specialty Institute (ASI), most people keep promotional products for an average of eight months — which is about eight months longer than an ad would last.

So not only do promotional products have a higher success rate (success being measured by how well your brand is remembered) than other advertising methods, but they also have a longer life, which means more exposure, which means more chances to earn a new customer.

If this sounds like something you want for your brand, reach out to the Dallas Print Factory team at contact@dallasprintfactory.com to learn how you can start getting your brand on the top of people’s minds today. The process is easy, and the products are so good you’ll actually want to use them.