City Electric Supply: Representing a Brand with 500+ Locations Nationwide

With 500+ locations nationwide and an impressive reputation across the globe, City Electric Supply is a well established and respected brand. They needed promotional products that could showcase the quality of that brand, and for the past year, Dallas Print Factory has been consistently meeting that need. And we’re not talking about small orders (although they’ve done those, too). We’re talking about 500 shirts here, 600 hats there. We’re talking orders for 10-foot long banners and 3,000 branded bags.

For a print shop that’s only recently hit it’s one-year mark, that’s something to talk about.

“I would think that all of the requests would be overwhelming for them, but they just took the ball and ran with it. It’s safe to say DPF has become our go-to source for any need related to promotional and print materials, anything we’re sending out — marketing collateral, business cards, uniforms, apparel,” said City Electric Supply Field Marketing Manager Dakota Fugate.

So far, DPF has been able to provide everything that CES has requested, from hats to banners, but something else has stood out to Fugate even more.

“I have one contact,” explained Fugate. “I know a lot of people work on my projects, but everything gets funneled through one person, which makes everything a lot easier for me. I always get a fast response. Having that personal one-touch person and knowing that when I send something to her she’ll take care of it has made the experience great.”

The attention that Fugate received from his contact, Jennifer Lopez, combined with the quality products he saw DPF producing for CES led him to even use DPF for his personal needs.

“They’re just really good at customizing things,” commented Fugate. “I liked what they were doing for CES, so when I needed swag for personal events, I thought, ‘I might as well reach out to my rep, Jen; she can get me the best deal.’ I did bachelor/bachelorette stuff through them, and everyone raved about it.”

And it’s safe to say the CES merch has gone over well with CES employees and customers, too.

“I just got an email today from a regional manager who hosted an event in Florida,” said Fugate. “He was hosting a fishing tournament to raise money for kids with special needs, and the boat captain he rented the boats from raved about the hats they were wearing — the ones DPF made. We were able to connect him with DPF, which earned them another customer to quote these caps for his team and company.”

On top of that, many branches have received CES shirts with custom branch logos on the back celebrating their 25th anniversaries.

“That’s pretty special, and they love that because no one else in the company will have that specific shirt but them,” said Fugate. “Not only was DPF able to design and produce them, but they were also able to handle the shipping and receiving to all of the branches.”

DPF is excited about the relationship they’ve formed with CES and even more excited about what lies ahead in year two.